Jerid Schmickle
Chief Executive Officer
A third-generation insurance professional, Jerid Schmickle’s roots in underwriting discipline were sharpened by experience creating unique insurance programs. Jerid has crafted custom insurance programs worldwide for promoters, sports operations, and event organizers including Live Nation, AEG, C3 Presents, Lollapalooza, Cirque de Soleil, Red Bull, X-Games, and Stage Co, along with professional sports leagues, sanctioned MMA/Boxing bouts, action sports, Billboard Top 100 artist tours, and professional athletes. He profitably built an inherited music and sports book from $18.5M to over $60M in three years and led a global operation while co-managing $150M-plus in premium. He has a reputation for creating insurance programs for risks that fall far outside the norm.
Tim Troester
Chief Operating Officer
Tim Troester served as Executive Vice President at an entertainment-focused insurance firm, leading various underwriting programs, including the Motorsports and Surplus Lines programs as well as Large Event Cancellation & Non-Appearance placements. Tim’s background includes developing key entertainment and sports programs, such as a municipal TULIP program that allowed municipalities to offer insurance to renters of their facilities for events spaces, collaborating with Jerid to create and execute a major Motorsports program, and growing a $50M premium organization in four years.
David Cloward
Chief Underwriting Officer
David Cloward brings to Applied Entertainment and Sports years of experience with highly specialized, niche market underwriting. His proven and in-demand underwriting expertise in the Entertainment insurance realm have taken him around the globe, helping to insure some of the largest festivals, touring acts, and various other large-scale events. He is recognized as one of the thought leaders in Live Entertainment insurance, not only providing direction and solutions to the ever-evolving Entertainment community but acting as one of the leading industry advocates of safety and good stewardship.
Kelly Iwan
Senior Vice President, Excess & Surplus Lines
Prior to joining Applied Entertainment & Sports, Kelly Iwan led the North America Live Entertainment & Motorsports Program Division for one of the world’s largest global carriers, with responsibility for strategy, high level complex referrals, and managing profit and loss. Kelly started as a Specialty Underwriter, progressing to senior leadership roles in Commercial and Personal lines, and growing books in Rental House, Promoters, Touring, Transportation, Hospitality, Venues, and Auto. Kelly’s deep risk management knowledge enables her to assess client needs in the dynamic entertainment/sports landscape and provide solutions for some of its most challenging risks.
Dexter Alcedo
Senior Director of Specialty Programs
Dexter Alcedo has over 25 years of property & casualty insurance experience with expertise in Entertainment. He has led niches of Filmed Entertainment, Live Entertainment, and Motorsports and developed a Sports niche. Dex has an entrepreneurial mindset with progressive advancement in underwriting positions including senior leadership profit and loss responsibilities. Dex earned a bachelor’s in business administration from California State University Northridge.
Spyros Cuison
Senior Director of Underwriting - North America
Spyros Cuison has been an underwriter in the Entertainment and Sports insurance arena for over 20 years. He first developed an interest in Entertainment insurance in 2001 and since then has held underwriting positions with other carriers specializing in Entertainment. Spyros has also experienced the Entertainment space from the broker side while working in Marsh and McLennan’s Entertainment division.